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Boutique Management Consultancy

Frontier Market Expertise.
Multinational Rigour.
Built for Bangladesh.

Tabanta helps local conglomerates and multinationals build, grow, and lead in Bangladesh's complex market — drawing on 21+ years of senior leadership at Unilever, Berger Paints, Delhivery, and Emami.

Start a Conversation Our Services
21+
Years in market
৳3,000cr
Peak business scale
5
Major organisations
Tanzeen Ferdous Alam — Founder, Tabanta

Why Tabanta

A different kind of consultancy

🎯
Inside knowledge

Two decades of operating in Bangladesh — not advising from abroad. We understand what works on the ground because we have done it at scale.

🤝
Bilingual by nature

Equally fluent in multinational governance frameworks and family business decision-making. We translate between both worlds without losing either.

⚡
Execution-ready strategy

No decks that sit on shelves. Every recommendation is built for real implementation — because we have been accountable for the results ourselves.

What We Do

An integrated consulting practice

Three interlocking service areas. Engagements can be structured as standalone projects, retained advisory, or a combination — depending on your organisation's need.

01
Brand Strategy & Marketing

For organisations that need to build, reposition, or scale their consumer brands in the Bangladesh market.

  • Brand architecture & portfolio strategy
  • Consumer insight & segmentation
  • Campaign development & agency briefing
  • Digital & social media strategy
  • Purpose-driven brand building
  • Marketing team capability building

Best for: Local conglomerates & multinationals needing local brand adaptation

02
Market Entry & Go-to-Market

For multinationals entering Bangladesh and local businesses expanding into new categories or geographies.

  • Market sizing & opportunity assessment
  • Competitive landscape analysis
  • Distribution & channel strategy
  • Pricing & pack architecture
  • Launch planning & execution roadmap
  • Regulatory & compliance navigation

Best for: Regional brands entering Bangladesh & local companies expanding

03
C-Suite Advisory & Board Consulting

For leadership teams and boards navigating growth, transformation, or transition.

  • Commercial strategy & business planning
  • Organisational design & senior hiring
  • P&L review & performance turnaround
  • CEO & leadership mentoring
  • Independent board advisory

Best for: Family conglomerates professionalising & multinationals onboarding

Discuss Your Engagement
Tanzeen Ferdous Alam

About the Founder

Tanzeen Ferdous Alam

Most consultancies advise Bangladesh from the outside. Tabanta was founded by someone who has run businesses here — with direct P&L accountability for businesses ranging from BDT 500 crore to BDT 3,000 crore — and who understands what actually works on the ground.

"I have built brands, scaled businesses, and led teams in this market for over two decades. Tabanta exists to bring that experience directly to organisations that want to grow — without the overhead and distance of a large consulting firm."
  • Marketing Director — Unilever Bangladesh (Home Care & Foods)
  • Brand Director — Hindustan Unilever, Mumbai (South Asia)
  • CMO — Berger Paints Bangladesh
  • Country CEO — Delhivery Bangladesh
  • Country Head — Emami Bangladesh
  • Executive MBA & BBA — IBA, University of Dhaka
LinkedIn Profile Work With Me

Track Record

A practitioner, not a career consultant

Every service offering is grounded in direct operational experience at the senior leadership level — with accountability for real results.

21+
Years of P&L leadership
৳3,000cr
Peak business scale
10+
Global brands managed
2
Countries led at regional level

Selected Highlights

Unilever Bangladesh — Home CareAccelerated category CAGR from 2% to 11% over four years, adding ~€60m in incremental turnover.
Pureit Water PurifierGrew unit offtake market share from 1.7% to 20% in three years through digitally-led targeted campaigns.
Delhivery BangladeshLaunched as founding Country CEO — built the entity from greenfield to fully operational.
Emami BangladeshDelivered +17% secondary sales growth against an industry CAGR of approximately 1%.
Clinic Plus — South AsiaRebuilt brand architecture for the region's largest hair care brand (~€160m) from the ground up.
TRANSFORM / UKAID PartnershipDirected £7m toward social innovation and WASH-sector businesses in Bangladesh.
Unilever Bangladesh Hindustan Unilever Berger Paints Delhivery Emami Group IBA — University of Dhaka

Get in Touch

Let's talk

Tabanta works with a select number of clients at any time. If you are looking for a thinking partner who has been in your seat — reach out.

✉
Email
tanzeen@tabanta.com
in
LinkedIn
linkedin.com/in/tanzeen-alam
📍
Location
Dhaka, Bangladesh

All engagements begin with a no-commitment introductory conversation. Response within 48 hours.